First 30 Days

Setting Your Price and Launching Your Home on the Market

The first 30 Days are the most important timeframe to the successful sale of your REO property.  In fact, over 50% of all REO assets listed by NOVA sell within 30 days!  Here is an outline of major activities for each week in the first 30 Days of the Star Treatment Marketing Plan:

Week 1

• Broker Premier Party
• “REO Premier” Star Party for top OC Realtors in your REO property
• Handouts: Home Flyers, Market Evaluation, Realtor Bill of Rights
• Showcase Home to Potential Buyers
• Open house coverage with distinctive open house signs
• Educate buyers and their agents on how to sell REO properties

Week 2

• Showcase Home to Potential Buyers
• Email to 2,000+ Realtors
• Thank you for attending
• Sorry you couldn’t make it

Week 3

• Showcase Home to Potential Buyers
• Email to 2,000+ Realtors, to include
• E-flyer with link to web site and photo gallery
• Market evaluation of the house to demonstrate great value
• Open house coverage with distinctive open house signs
• Educate buyers and their agents on how to sell REO properties

Week 4

• Showcase Home to Potential Buyers
• Email to 2,000+ Realtors, to include
• E-flyer with link to web site and photo gallery
• Market evaluation of the house to demonstrate great value
• Market Update to REO Asset Manager – what’s selling in the area

  Over 50% of REO Assets are sold by week 4 -- time to celebrate your sale!

• Negotiate highest and best offers
• Escrow follow up and closing
• If the REO asset is not sold within 30 days, we will perform a free
  updated comprehensive BPO